.png)
.png)
The Partnership
boAt, an Indian consumer electronics brand founded in 2014, is known for its affordable and stylish wireless audio products and smartwatches. To address critical feedback on their 'Crest' app's user flows and discoverability, boAt partnered with Onething. We collaborated to redesign the app, focusing on aligning user journeys with users' mental models for a more intuitive and user-friendly experience
Problem Definition
The process we followed
- Discovery Workshop & Research
- Key Page Wireframes
- Key Page Wireframes
- Secondary Page Wireframes + Watch faces
- Visual Designs
- Prototyping
- Design System & Handover
Opportunities discovered
the solutions we provide
Color Palette
.png)
The IMPACT
Our CLIENTS
ARE SAYING...
The team was able to break down a large-scale communication system into granular touchpoint, and create a segment-wise approach to cover all channels
The team was able to break down a large-scale communication system into granular touchpoint, and create a segment-wise approach to cover all channels
The team was able to break down a large-scale communication system into granular touchpoint, and create a segment-wise approach to cover all channels
The team was able to break down a large-scale communication system into granular touchpoint, and create a segment-wise approach to cover all channels
Can’t find what
you’re looking
for?
